Advertising on School Grounds: A Legal Guide to Raising Money Without Increasing Liability

Event ID:15613

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CD Only                $349.00 includes recorded presentation, slides, and Q&A
Duration: 90 minutes including question and answer session.
Presenter(s): Erin D. Gilsbach, Esq., director of professional education and policy development, King Spry Herman Freund & Faul
Price: $349.00, CD includes full audio presentation, question and answer session and presentation slides. CD subject to a $5.95 handling charge.
Who Should Attend? K-12 administrators, district legal counsel, principals, coaches, board members, superintendents, teachers, PTO members, volunteers, staff
Best For: K-12

Many public schools are generating much-needed revenue through the sale of advertising on school grounds. Although the financial benefits to such practices can be significant, schools need to be aware of the legal implications and develop legally-defensible policies and procedures to ensure that all of their hard work and financial gain doesn’t result in costly lawsuits.

Please join school law attorney Erin D. Gilsbach as she discusses the legal issues involved when schools permit advertising on school grounds and offers simple, practical tips for schools to help them raise revenue through advertising while minimizing the risk of liability. Atty. Gilsbach will also discuss the legal and practical implications of working with third-party advertising lead-generation companies and provide practical strategies and best-practice tips designed to protect public schools from entering into risky or unlawful contracts with such entities.


Just a sampling of what this webinar will cover:

  • First Amendment rights of advertisers and public forum issues
  • Long-term corporate contracts
  • Corporate sponsorship of curricular materials
  • Working with advertising lead-generation companies
  • Bus advertising
  • Website advertising
  • Product placement
  • Licensing of the school brand
  • Naming rights


Your conference leader for “Advertising on School Grounds: A Legal Guide to Raising Money Without Increasing Liability” is Erin Gilsbach, an experienced speaker at the state and national levels on issues regarding education and education law. Erin Gilsbach is the director of professional and policy development and an attorney with the PA-based law firm of King Spry Herman Freund & Faul and a founding member of the Greyfriars Institute, a nonprofit affiliate entity dedicated to providing quality professional education in the area of school law to educators and school leaders. She provides legal representation and/or professional development to over 150 Pennsylvania schools. In her practice, Ms. Gilsbach emphasizes a proactive approach to legal defensibility for schools by helping them to create procedures, administrative regulations and board policies that are developed not only upon consideration of statutory and regulatory requirements but also the best practices and common pitfalls found within the facts of applicable case law.

Voted a "Rising Star Attorney" by her peers in Superlawyers and Philadelphia Magazine for the past four years, Ms. Gilsbach serves on the board of the PA School Boards Solicitors Association. She began her career as a public high school English teacher. Prior to joining King Spry and the Greyfriars Institute, she served for over two years at the Pennsylvania Department of Education's Office of Chief Counsel. QUALITY COMMITMENT

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EducationAdminWebAdvisor certificates of participation are available to everyone completing this webinar.