1. Attract More Transfer Students: Audit and Improve Your Recruitment Strategies

Attract More Transfer Students: Audit and Improve Your Recruitment Strategies

Attract More Transfer Students: Audit and Improve Your Recruitment Strategies
Event ID: 72654
Session ID: 15639

Duration: Scheduled for 90 minutes including question and answer session.
Presenter(s): Nicholas DeFalco, Director of Transfer Admission, North Central College
Price: $299.00, On-Demand includes full audio presentation, question and answer session, and presentation slides.
Who Should Attend? Administrators, guidance and placement counselors, faculty, staff
Best For: Higher Education

As institutions look to grow enrollment and diversify their incoming class, they typically find themselves examining their effectiveness in recruiting their primary, secondary, tertiary, and international markets. For many institutions, this analysis has historically been focused solely on the recruitment of incoming first-year students. However, as a result of the increase in community college enrollment, paired with shifting demographics that will decrease high school graduation numbers across the country, it has become imperative that transfer students need to be a part of the enrollment strategies at 4-year institutions. While many institutions have always recruited, and for some relied upon, transfer students to shape their incoming class, some institutions (especially highly-selective private institutions) are just now exploring this often overlooked population.

Please join Nicholas DeFalco as he provides an analysis of why transfer students matter and how they can help your institution thrive in a competitive marketplace. By first identifying barriers to entry and common issues transfer students face throughout their transition, we are able to better understand the “plight of the transfer student.” Once we have developed this baseline, we then can move on to discover specific ways to “woo” transfer students throughout their college search. While not one strategy is a silver bullet to increase yield among transfers, a comprehensive approach should help the participant develop an action plan on how to best leverage best practices to increase transfer student success on their campus.


Just a sampling of what this webinar will cover:

  • Barriers transfer students encounter 
  • Exploring standard vs. creative approaches to recruiting transfer students
  • Various ways to partner with community colleges
  • The importance of easy-to-navigate, transfer-specific webpages
  • How to put your best foot forward with financial aid
  • Re-thinking effective visit programs 
  • Creating a transfer culture on-campus 
  • Articulation agreements
  • Online resources
  • The importance of institutional research
  • On-campus cross-departmental support efforts



Your conference leader for “Attract More Transfer Students: Audit and Improve Your Recruitment Strategies” is Nicholas DeFalco. Nicholas holds a bachelor’s degree in History and Secondary Education as well as a master’s degree in Higher Education Leadership from North Central College in Naperville, IL. He has worked within transfer admission since 2011 and currently serves as Director of Transfer Admission at North Central. He has held leadership positions within the Private Illinois Colleges and Universities (PICU) organization since 2014, spending 3 years as Marketing Chair, 2 years as President, and is currently serving in the Past-President advisory role. The PICU organization is dedicated to supporting community college students transferring to 4-year private institutions in Illinois and recently conducted research on communication preferences among these students. He additionally serves as a member of the IACAC Transfer Advisory Committee, responsible for hosting professional development opportunities such as the Illinois Transfer Summit.

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