COVID-19: What K-12 Schools Need to Know About Crisis Communication
Whether schools are conducting learning virtually or on campuses this fall, they will likely experience more crises. COVID-19 outbreaks, learning management system outages, hateful speech outbursts, abrupt staffing changes, budget shortfalls, and dozens of other problems will plague K-12 schools in the months ahead.
While taking all possible steps to avoid another crisis, you need to prepare now to communicate about the next issue before it happens. You can apply proven crisis communication tactics to share bad news with your school community and the media quickly and effectively.
- What are the key points of crisis communication?
- What are the components of effective messaging?
- Who should comprise your crisis communications team?
- What are the three questions that you must always answer?
- What is the message pyramid?
- What preparedness tools should you develop?
- How should you speak to parents?
- How should you inform teachers, administrators, and staff?
- How can crisis communication templates help you?
- What CDC health promotion resources are available?
- What is a continuity operations plan?
- What are the best practices for preventive measures?
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