Enrollment Management: How to Improve Student Retention and Student Success

Event ID:17801

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Download (DL)     $349.00 includes recorded presentation, slides, and Q&A
Duration: 90 minutes including question and answer session.
Presenter(s): Robert Hill, Ed.D.
Price: $349.00, DL includes full audio presentation, question and answer session, and presentation slides.
Who Should Attend? College and university administrators, attorneys representing colleges and universities, deans, admissions officers, student affairs personnel
Best For: Higher Education

Student retention is a cottage industry and has now become big business. However, in the past, the topic of enrollment management was not a major concern as the academy tended to blame the victim for student retention as administrators alleged that the students failed, not the institutions. Yet in today’s competitive environment with many more options for students to earn a degree, colleges and universities have now made recruitment, retention of students, and degree completion a priority. Student attrition has also resulted in increased demands for accountability, and some states are even adopting performance-based funding models.

The purpose of enrollment planning is to help the institution gain more control over its enrollment future by developing the capacity to achieve both new and returning student goals through improved recruitment and retention efforts. There is no silver bullet or any one initiative to solve this complex problem, as there are many factors involved. Retention is also not just a division of student affairs issue, as improving the quality of student life and learning is everybody’s business. Please join Dr. Robert Hill as he discusses the critical issue of improving student retention and what specific strategies your institution’s enrollment management plan should include.


Just a sampling of what this webinar will cover:

  • What are some of the theories and trends in the specialized niche area and what have we learned from all the research?
  • What are the main factors keeping students (both traditional and nontraditional) from persisting?
  • How do you manage the enrollment funnel?
  • Are your students engaged in educationally-purposeful activities, both inside and outside the classroom?
  • Who is responsible for student retention and do the faculty play a role?
  • Does the process of student retention differ in different institutional settings, residential and non-residential, two and four year, etc.?


Your conference leader for “Enrollment Management: How to Improve Student Retention and Student Success” is Dr. Robert Hill. Dr. Hill previously served as a full-time associate professor of higher education leadership at NSU’s Abraham S. Fischler College of Education where he taught live, blended, and online graduate classes. He also served as an online field associate and a dissertation advisor. He has been the Co-PI on a National Science Foundation Grant, and has been awarded faculty research grants at two different private universities. He is passionate about students and learning. His current research focus is on the professoriate & shared governance, and free speech & civility on campus.

Dr. Hill started his education career by teaching high school English in the public school system for ten years, before turning to postsecondary education. In addition to serving as a faculty member and graduate advisor for over a decade, Dr. Hill has served higher education as a director of student services; associate dean; coordinator of a Title III-Funded Academic Support Center; academic advisor; coordinator of student teaching; faculty advisor; department chair; and doctoral enrollment counselor for twenty-four years at different private colleges & universities. He is a member of the Association for the Study of Higher Education [ASHE], and the American Association of University Administrators [AAUA] (on the board of directors and is on the editorial board for the Journal of Higher Education Management). He is a current reviewer for the Journal for the Study of Postsecondary and Tertiary Education, and he is a peer reviewer/evaluator with the Middle States Commission on Higher Education (MSCHE). He has presented at numerous regional and national conferences, and he has published articles on both academic affairs- and student affairs-related topics.

Hill holds a BAE in English education from the University of Florida, a M.Ed. in educational administration and supervision from the University of South Florida, and an Ed.D. in higher education administration from Nova Southeastern University.

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