Intellectual Property: A Key Asset Institutions of Higher Learning Can’t Afford to Squander

Event ID:16932

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DL Only                  $349.00 includes recorded presentation, slides, and Q&A
Duration: 90 minutes including question and answer session.
Presenter(s): James Ottavio Castagnera, Ph.D. and attorney at law
Price: $349.00, DL includes full audio presentation, question and answer session, and presentation slides.
Who Should Attend? Administrators, faculty, staff, higher education counsel
Best For: Higher education

The 21st Century has heralded dramatic changes in higher education. In the words of Harvard Business School Professor Clayton Christensen, universities are “on the edge of the crevasse.” Author of The Innovative University, Dr. Christensen means that those institutions that fail to recognize and adapt to the challenges facing our aging industry will be in bankruptcy by the middle of the next decade.

The tweedy world of Mr. Chips in which colleges could afford to tolerate tenured faculty who taught a few days a week and devoted a few office hours to serving their students is a quaint, arcane memory. The tenured faculty represents the most significant investment of every college and university. And if this asset isn’t being used to maximum advantage, then it is a fiscal millstone dragging the institution down.

In addition to effectively deploying the faculty for teaching; research and grantsmanship are also essential. In areas of teaching and research intellectual property issues are paramount. With regard to delivery of instruction, the new technologies that led Dr. Christensen to make his provocative pronouncement require significant front-end investment and substantial ongoing support from the institution. Consequently, traditional, laissez faire customs concerning ownership of intellectual property are obsolete. The university has a vested interest in owning the IP of instructional delivery methods and content.

In the research realm, the artifacts of the creative process - scientific inventions, business and technology processes, and artistic productions - may be invaluable to the organization - provided the institution has a legally enforceable interest up front and a technology transfer function on the back end.

Please join Dr. James Ottavio Castagnera as he guides you through a discussion of the types of IP faculty members are producing and reviews legal and practical steps for your institution to take to protect its claims of ownership.


Just a sampling of the many practical tips you’ll take away:

  • Review the basics of IP: patents, trademarks, trade secrets and copyrights
  • Discuss competing rights of tenured faculty and their institutions
  • Consider essential university policies
  • Understand contractual considerations and model provisions
  • Discuss vehicles of technology transfer
  • Review procedures for partnering with third parties for delivery of instruction
  • See how to go about protecting the institution’s brand: athletics and beyond
  • Review the place of government grants in the IP mix


Your conference leader for “Intellectual Property: A Key Asset Institutions of Higher Learning Can’t Afford to Squander” is Dr. James Castegnera. Dr. Castegnera holds a law degree and a Ph.D. in American studies from Case Western Reserve University. Jim brings nearly three decades of experience in higher education to this webinar. Prior to law school he served Case Western Reserve as director of university communication. He went on to teach at the University of Texas-Austin, the Widener University Law School, and at the University of Pennsylvania, Wharton Business School. Currently, and for nearly the past 18 years, he has been Rider University’s associate provost and legal counsel. His diverse duties include risk management, regulatory matters, faculty and student disciplinary cases, litigation management, governance and institutional policies.

He is the author of 19 books, including the Handbook for Student Law for Higher Education Administrators (Peter Lang, 2010, revised edition 2014) and Al Qaeda Goes to College: Impact of the War on Terror on Higher Education (Praeger 2009).

His teaching experience includes continuing legal education courses, MOOCs on the Canvas Network - including “Risk Management in Higher Education: Student Issues” - and presentations at numerous national forums, including the Annual Conference of the National Center for the Study of Collective Bargaining in Higher Education and the Annual Homeland Defense and Security Higher Education Summit sponsored by the Naval Postgraduate School. QUALITY COMMITMENT

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EducationAdminWebAdvisor certificates of participation are available to everyone completing this webinar.