Replacing Culturally- And Racially-Insensitive Mascots

Is your mascot insensitive? Eliminate divisive cultural and racial symbols.

Several schools, colleges, and universities are struggling to confront racist imagery at the center of their traditions. Sports teams that use ethnic stereotypes as mascots and team names are increasingly receiving clear messages that these symbols are offensive. As the United States reckons with centuries of discrimination, now is the perfect time for your institution to examine whether your school’s symbols send a message of inclusivity and recognition.

Despite the historical popularity of their mascots, diverse educational communities can no longer embrace racial stereotypes. You can take advantage of the huge leaps society has taken to eliminate insensitive images as a catalyst for change in your institution.

• How can you initiate a mascot replacement process?
• Who should be involved in the process of changing a mascot?
• How have we arrived at this momentous time for change?
• What resources can assist in this process?

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